The Reframe App

Skills
Graphic Design, Content Planning

Tools
Figma, Illustrator, Photoshop

OVERVIEW

Reframe is the World's #1 Alcohol Reduction Platform, and it is built on a promise: We won't just help you create healthier drinking habits, we will help you THRIVE. We brought together the world's leading experts in alcohol reduction, nutrition, fitness, and wellness to create the revolutionary Reframe app that has helped tens of thousands of people around the world unlock the very best version of themselves.

My role as the design intern was to create daily ads, social media posts, and promotional materials for advertising and marketing at Reframe! There was a multitude of different projects that I found myself having the opportunity to be a part of, and it allowed me to learn so many skills and further ignite my passion in branding, visual design, and UI/UX Design.

One of the biggest projects, and one of my favorites to work on that summer, was designing the podcast cover "The Dry Life" for the team! The Dry Life is hosted by Kayla Lyons, Mental Health Advocate & Head of Business Development at Reframe App.

"I found a connection and a better understanding between my work, mental health and personal growth which allowed me to excel and make such a great impact on those that I was working for as well as myself. "

OBJECTIVE

With over 30,000 downloads, The Reframe App's Dry Life Podcast is making a great impact on thousands of individuals across the country. When given the opportunity to redesign our podcast cover, I knew that I had my work cut out for me. The main objective of this podcast is to explore the ins and outs of the alcohol-free lifestyle and how to navigate sober living, thus I wanted to incorporate and represent multiple elements through the new design.

While working side by side with Reframe App's Head of Business Development, Kayla Lyons, and Head of Thrive Coaching and Content, Beth Bowens, we were able to collaborate on ideas and iterations. I tried different variations of type and color while following the brand guidelines for Reframe App, as well as incorporating elements that I believed truly represented cutting back on alcohol and finding alternatives.